In this episode we talk about:

• what exactly 3 higher level outcomes are
• why exactly you need them and how you're going to use them in your marketing
• several different ideas and strategies for how you can come up with your higher level outcomes
• how you can test your higher level outcomes and get feedback to know if you're on the right track
• how and why you need to move forward with the first pancake version

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone

Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore

Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469

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