As we wrap up another year and look towards 2023, it provides us an opportunity to start thinking about our resolutions. What do we want to start doing? What do we want to start doing better? What habits do we want to cease? When it comes to automotive, what tops your resolution list? What should be at the top of your New Year Resolutions List for 2023?

Dusty Sutherland, Client Success Manager for CognitionDigital.io, Bill Schomburg, CognitionDIgital.io Advisor, and Nathanael Greklek, Chief Digital Branding Leader at Mohawk Auto Group join me today as we break down our New Year Resolutions and what automotive dealers and leaders should be resolving to do in 2023. What are your development goals for next year? What do you consider are the best New Year Goals for 2023? How are you seeking to serve your community? What did we miss? What are your New Year's goals for work and what is your dealership focusing on in 2023?

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Chapters
0:00 Start
1:48 Let’s talk about Nathanael’s attire and his madd Taco Cat Shirt Game! We all came to play in today’s episode about creating goals for the new year.
4:58 Before jumping into our guide to New Year's resolutions, who else in the Navy can relate to Dusty’s coffee cup?
7:37 What should dealers be focusing their efforts on as we approach the end of 2022 and the start of 2023? What are some of the top business New Year's resolutions for 2023?
8:27 With Dusty’s Naval background, he brings a wise perspective to leadership and how important it is to follow actionable intel. What does Dusty’s see as his top New Year's resolutions for our automotive industry? Do you currently have these in place in your dealership?
18:33 Nathanael's social media experience and enthusiastic outlook on life make him the go to choice when speaking on latest trends. What does he see as the biggest opportunity in 2023 for dealers?
26:28 “Seek to serve your community first, and it will serve you.” -Damian Boudreaux How are you making a connection with your community? How are you making their job easier?
27:29 Think no one is going to watch your hour long YouTube Video? Joe Rogan has now entered the chat. Short Form Content vs Long Form Content…Dusty and Nathanael break this down like a boss! Does your customer feel understood?
34:58 Everything he knows about people he learned from a horse. It has been said by everyone that has met and knows Bill, “you need a Bill in your life!” Instead of waiting for a brand new year to commence, Bill is more of the type to correct a behavior immediately vs letting it fester and grow into a massive problem. Considering the importance of basics, why would anyone ever stray from them? Are you honing your craft?
46:05 Final thoughts from the panel: Always be asking why, work backwards to work forward, the Ben Franklin Close, importance of launch calls and what true success looks like for each party.
56:28 Lightning Round
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