Writing is a key and powerful part of marketing, no matter what product you’re selling -- something that Kaleigh Moore knows well. She is the co-founder of Lumen Ventures, a marketing agency that offers crafted content and copywriting to B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. But wait, B2B? How does that help you as a B2C marketer? At the end of the day, all good marketing matters, and Kaleigh shares how you can appeal to any buyer with creative and interesting content.