“Behavior change science” is becoming a sexy term in fitness business circles. 

However, it often gets confused with similar scientific concepts or misunderstood altogether. 

In this episode, we unpack:

• What behavior change science IS and what it’s not. 
• How it’s different from motivational interviewing and coaching science. 
• Simple and practical ways to start using it in your operations, sales, marketing, and leadership.

Plus tons more! 

If you want to make behavior change science a focus point of your business (or simply just want to understand it), this episode has you covered! 

Resources Mentioned In This Episode:

Building A StoryBrand

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