A sale ends in two hours, so you rush to take advantage of the discounts? How do you react if you find out that you are earning less than your colleagues - will you work better or worse? Can you see the difference between $1,000 and $1,100? How about between $100,000 and $100,100? Well, it’s the same $100.

Do you think more expensive wine tastes better? And finally, do you understand how often you are manipulated by retailers and advertisers and how often you behave irrationally? We talk about all this with Yevgeny Yakovlev, Professor at the New Economic School, and Pavel Teplukhin, General Partner of Matrix Capital.