Big Pharma spends billions of dollars on advertising that teaches the public how to say the names of their products. While millions of people live with hypertension, many of them cannot remember the name of their diagnosis or what it means. This episode discusses healthcare communication and shares helpful models for improvement.
Key Points:
-Big Pharma ads get it right
-Idiopathic Explanations
-Louis Braille and medical coding

References:
-Institute of Medicine (2001). Crossing the quality chasm: A new health system for the 21st century. Washington, DC: National Academy press.
-Hughes, RG, Ed (April 2008). “Handoffs: Implications for Nurses.”  Patient Safety and Quality: An Evidence-Based Handbook for Nurses. AHRQ. https://www.ncbi.nlm.nih.gov/books/NBK2649/.
-Mole, B (Jan. 11, 2019). Big Pharma shells out $20B each year to schmooze docs, $6B on drug ads. Ars Technica. https://arstechnica.com/science/2019/01/healthcare-industry-spends-30b-on-marketing-most-of-it-goes-to-doctors/.
-Etymonline (Sept. 18, 2024). “Idiot.”  https://www.etymonline.com/word/idiot/.
-Petzold, C (2023). Braille and Binary Codes. Code: The Hidden Language of Computer Hardware and Software, 2nd Ed. Pearson Education.

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