Deeds in the Desert

What Borrowers Look for in a Private Lending Partner


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In this episode of Deeds in the Desert, Ignite Funding’s underwriting team breaks down what truly matters to borrowers seeking private capital: certainty to close, speed, responsiveness, transparency, and real value beyond just money. We also dive deep into how private lenders evaluate deals, why some borrowers get funded repeatedly, and why others never make it past the first call.

You’ll learn:

  • Why certainty to close is often more important than rate
  • How responsiveness and communication can make or break a deal
  • What underwriters really look for in new vs. repeat borrowers
  • Why Ignite Funding views itself as “expensive debt but cheap equity”
  • How strong borrower–lender relationships protect both investors and developers
  • Whether you’re a borrower looking for capital or an investor seeking fixed-income opportunities, this episode provides a behind-the-scenes look at how private lending really works.

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    *Disclaimer* Ignite Funding, LLC | 6700 Via Austi Parkway, Suite 300, Las Vegas, NV 89119 | P 702.739.9053 | M 702.919.4281 | F 702.922.6700 | NVMBL #311 | AZ CMB-0932150 | Money invested through a mortgage broker is not guaranteed to earn any interest and is not insured. Prior to investing, investors must be provided applicable disclosure documents.

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    Deeds in the DesertBy Ignite Funding