Thrifty Titans

What Brands Get Wrong About Viral Content


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Meme marketing is not just about humor—it is a science of cultural relevance, engagement psychology, and viral distribution. The brands that master it dominate online conversations.


In this episode, Vivekanand Kilari, co-founder of Wubba Lubba Dub Dub, India’s fastest-growing meme marketing agency, reveals:

  • How brands leverage memes to drive viral engagement
  • The psychology behind why people share content
  • Case studies from hit campaigns like Mirzapur and Scam 1992
  • How to create relatable, high-impact meme content
  • Why meme marketing outperforms traditional ads in the digital age


If you are a marketer, content creator, or brand strategist, this episode delivers insider strategies on using memes to hack virality and dominate social media.

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Thrifty TitansBy Saikat Pyne