Hendrik Laubscher is the founder and CEO of Blue Cape Ventures, a boutique research and consulting firm specializing in global and cross-border e-commerce. He is a trusted adviser to technology investors and operating companies all over the world. 

Based in Cape Town, South Africa, Hendrik runs a very successful blog entitled Electric Thoughts in a Digital Era. Before this, he was a contributor for Forbes and the Marketplace Research Director & Lead Writer for Buy Box Experts.

In this episode…

The growth of e-commerce marketplaces all over the world has created new and exciting opportunities for brands to grow and expand their businesses. This has led to what is referred to as global e-commerce and cross-border e-commerce. But what is the difference between these two terms, and how can you use them to start reaching new markets? 

e-commerce expert Hendrik Laubscher is committed to helping brands, agencies, and investors make the most out of this new global market, without landing in some of the pitfalls that come with cross-border sales. He founded his boutique research company and e-commerce blog to keep his clients in the know about the latest news and trends in global and cross-border e-commerce. 

In this episode of the Buy Box Experts podcast, Hendrik Laubscher, founder of Blue Cape Ventures, joins host James Thomson to give his advice for brands looking to sell in other countries. Hendrik discusses the difference between global and cross-border e-commerce, the steps brands should take before entering a foreign market, and whether or not you should build a physical presence in a different country. Stay tuned.