In Part 2 of "What Brands Say About Us", co-hosts and marketing strategists Sean Patrick and Lindsay Waugh dig deeper into how our relationships with brands reflect who we are—and how that’s changing in today’s world. From Starbucks and Lululemon to IKEA and No Frills, they explore how political climates, economic realities, and personal values influence brand loyalty and self-expression.

This episode dives into:

Why some brands feel like trusted friends worth defending

How consumers balance value brands like Mark’s with luxury splurges

What Gen Z’s curated “high-low” lifestyle means for marketers

The myth of the brand “silver bullet” and the importance of test-and-learn

Why brand leaders need long-term thinking in a short-term world

Whether you’re a strategist, brand builder, or just fascinated by the psychology of branding, this episode offers smart, real talk about what it really takes for a brand to stay relevant and loved.