Aimee Zhang is a founding member and broker at Real Residential in the Seattle and East Side market, and she's spent a decade watching builders leave money on the table at the exact moment they should be winning.

In this episode, Aimee breaks down what a real builder-brokerage partnership looks like, why pricing new construction is a psychology problem before it's a math problem, and the single most common mistake smaller builders make when they go to market: listing everything at once. If you're a builder trying to understand why your homes are sitting while comparable projects sell, this one is worth the full listen.

Guest: Aimee Zhang — Real Residential

Host: Owen Gagne

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