Before a sale, many founders try to optimize their financials by trimming costs or making strategic upgrades. But not every change lands well with buyers. In this short video, Kirk Michie explains how to think about expense timing, whether you’re investing in growth or managing EBITDA. He breaks down what’s smart to spend, what’s better left alone, and why buyers may not give you credit for certain moves. If you’re prepping for a sale in the next 6–18 months, this is essential advice.