What’s the most important strategy for pivoting your business during an unprecedented crisis? In this episode, APU business professor Dr. Cynthia Gentile talks to Dr. Kate Watson, a prominent speaker, trainer, and consultant who specializes in change management about how she “practiced what she preached” in order to initiate fundamental changes to her own business during the COVID-19 pandemic. Hear about her focus on relationship building, how she measures her own success, and what she says is the most important step leaders must take before they can pivot their business model. 

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