Hello and welcome to this fourth episode of a podcast series all about how to launch a business podcast. 

What kind of business podcast format you choose is fundamental to getting your production right.  

The easiest kind of podcast for a beginner is a straight commentary – it is easy to plan and requires very little editing.  

But maybe you don’t want to be a solo presenter and would prefer to present with a colleague in a double header, as it’s called.  

Or maybe one to one interview show appeals to you. It takes a bit more organizing but it certainly takes some of the presenting heat off you.

You could really switch up your podcast if you make it into a debate or a group discussion – but this can be quite tricky to moderate or host if you are not used to conducting debates.  

You can also use your podcast to teach - literally. Naturally, this requires a lot of very detailed planning.

Or you can combine any of the above in a hybrid sense to make your own type of podcast.

Listen here for lots more detail on the choices you have.

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