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What Buyers Really Look For When Buying Your Business!
**Building and Protecting Your Business Worth**
**Episode: What Buyers Really Look For**
What Buyers Really Look For When Buying Your Business!
You think your business is worth $10m - but you’re only being offered $5m! Learn how to fix the Seven deal killers before you exit your business.
What makes one business sell for a premium while another struggles to attract buyers? In this episode of **Building and Protecting Your Business Worth**, Tom Perrone shares the key factors sophisticated buyers look for when evaluating a business.
Drawing on insights from John Brown's *Cash Out and Move On* and the GWT Planning System, Tom explains why buyers pay for certainty—not just profits. You'll learn how predictable cash flow, strong financial reporting, a capable management team, documented systems, diversified revenue, and future growth opportunities can dramatically increase your company's value. He also discusses common deal killers that can reduce purchase price or derail a transaction entirely.
Whether you're planning to sell in two years or twenty, this episode provides practical strategies to help you build a business that is more valuable, more transferable, and less dependent on you.
**To learn more, download our free reports and resources at Business Owners Viewpoint, and subscribe for more insights on building, protecting, and maximizing your business worth.**
resources:
Youtube: Business Owners Getting This Wrong: A trapped retirement!
Download your Free Business Building Guide: Download
www.bpbpgrp.com/tom
203 530 6615
https://fantastical.app/b5bhcvxwev-lPTY/call-meetings-general
View all episodes
By Thomas J. Perrone, CLU,CIC
4.7
1212 ratings
**Building and Protecting Your Business Worth**
**Episode: What Buyers Really Look For**
What Buyers Really Look For When Buying Your Business!
You think your business is worth $10m - but you’re only being offered $5m! Learn how to fix the Seven deal killers before you exit your business.
What makes one business sell for a premium while another struggles to attract buyers? In this episode of **Building and Protecting Your Business Worth**, Tom Perrone shares the key factors sophisticated buyers look for when evaluating a business.
Drawing on insights from John Brown's *Cash Out and Move On* and the GWT Planning System, Tom explains why buyers pay for certainty—not just profits. You'll learn how predictable cash flow, strong financial reporting, a capable management team, documented systems, diversified revenue, and future growth opportunities can dramatically increase your company's value. He also discusses common deal killers that can reduce purchase price or derail a transaction entirely.
Whether you're planning to sell in two years or twenty, this episode provides practical strategies to help you build a business that is more valuable, more transferable, and less dependent on you.
**To learn more, download our free reports and resources at Business Owners Viewpoint, and subscribe for more insights on building, protecting, and maximizing your business worth.**
resources:
Youtube: Business Owners Getting This Wrong: A trapped retirement!
Download your Free Business Building Guide: Download
www.bpbpgrp.com/tom
203 530 6615
https://fantastical.app/b5bhcvxwev-lPTY/call-meetings-general