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In this episode we interview Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives at KQED in San Francisco.

What you'll learn in this episode:

• Why trust and relevance are the cornerstones of audience engagement
• How public radio builds content around context, not just information
• A simple yet powerful framework for storytelling borrowed from speechwriting legend Marshall Ganz
• How to gather real-time feedback and qualitative data to improve content strategy
• Why consistency in message and presence wins in the long game of attention
• Tactical tips on creating urgency and emotional resonance in your storytelling