Do your deal homework! – that’s the message from this episode of The Due Diligence Show.

There are so many things that can be easily done before a deal is in play. The Thought Source team chat about how often a deal is in the final throws of due diligence and we ask ourselves, why didn’t the buyer know this beforehand?

Whether its competitive intelligence, bake-offs, outside-in reviews, product quality and support analysis, all of these activities can be easily done using publicly available information without the hint of a deal.