What do you think? Was this advert offensive, required, or genius? Let me know in the comments below.

The #backlash against #Gillette from its new commercial, (with over 717k dislikes on YouTube so far), just like the backlash against #Nike using Colin Kaepernick last year, shows that brave brands need to be willing to upset some of their current customers, to show what they stand for add a company and what their future customers want.

For more insights on how brands and companies can innovate their brand, go to https://www.ideatovalue.com/lead/nickskillicorn/2019/01/what-can-boycottgillette-teach-us-about-how-brands-need-to-evolve-and-innovate/

Bonus:

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