Anyone who went to university knows all about Domino’s.  

After a late night of studying, they were the ones that we’d all call  to have a hot and tasty pizza delivered to us. What a lot of us may not  know is that it was Domino’s that first made pizza popular in the U.S.  back in the 1960’s. The pizza market is in the midst of undergoing a high tech transformation and its product managers are going to have to get ready to deal with a brave new world. 

What kind of changes to their product development definition are they going to be facing and how will they deal with them?