Many of the biggest global brands are experimenting with non-fungible tokens (NFTs) as a means to improve customer loyalty and engagement. One of the brands is probably just around the corner from where you live: The Starbucks Odyssey Program.

As NFT programs go, Starbucks is going a little bit further than some other brands to insulate its customers from the complexities and even the vocabulary of blockchain. In fact, Starbucks doesn't even call its NFTs "NFTs." It calls them "Stamps" and most of the customer experience (including a marketplace where the Stamps can be bought and sold) is self-contained within Starbucks branded pages where the monies exchanged are primarily in US dollars.

In this video, Blockchain Journal Customer Journey Analyst Sophie Maxx Waldman and editor-in-chief David Berlind talk through some of the finer points of the Odyssey program so that other global brands and enterprises can get a better idea of how it works and what if any elements of the program might be worth reproducing for their own customer loyalty and engagement initiatives.

To watch the video version of this podcast or read its full-text transcript, go to:

https://blockchainjournal.com/analysis/what-can-global-brands-learn-starbucks-odyssey-nft-customer-loyalty-and-engagement-program/

The video can also be watched on Blockchain Journal's YouTube Channel at https://www. youtube.com/watch?v=0Bu_zWfcxF8