It was hard to watch Cracker Barrel try to reinvent itself this year. It tried to move away from the past and into a future that seemed to leave its customer base behind. But what can churches and ministries learn from this process? Marketing expert Mark MacDonald has been a frequent speaker at IFR's Worship & Technology Conference. In today's podcast, he breaks down some lessons that we can all take away from a $700 million rebrand that almost took a national icon down.