Our guest today is Eric Markowitz. Eric is a partner and the director of research at investment firm Nightview Capital and a former investigative journalist with bylines in the New Yorker, GQ, Fast Company and other outlets. A near-death experience prompted Eric to wonder why some cultures, companies and products dramatically outlast others. Eric is traveling the globe on a quest to answer one question, what allows a rare few systems to outlast? He has just returned from trips through Switzerland, Portugal, France, and Australia. 

This is the second episode in our Notes From the Field series with Eric, as he moves closer to publishing his book titled Outlast with Scribner, the flagship imprint of Simon and Schuster. Listeners will also enjoy our first episode in the series, which is linked here: https://theartofquality.co/investing-eric-markowitz-ep-5/

Today we discuss why practice is more important than ideas, why digging down into the work is more important than climbing the ladder to the top, and the most undervalued asset a firm has.