Jeff Smith served 29 years at Johnson & Johnson, eventually working his way up to Company Group Chairman, where he ran staple brands like Tylenol, Neutrogena, Listerine, and many others. After leaving J&J, Jeff has started a number of ventures, including Ignite Venture Studio - a brand incubator that’s disrupting the start-up quo. Jeff joins us to give his take on Warby Parker’s IPO and what they need to do to avoid Casper’s fate.  Later on, he tells us about his company, Honed, that he started with his daughter.