HOW TO CEO

What CEOs Need to Know About Delighting the Customer (With Matthew David)


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On today’s episode, I’m delighted to speak with Matthew David, Digital Leader at Accenture. Matthew has been focusing his efforts on how to grow both digital business and customer businesses. I spoke to him about delighting customers and going beyond technology solutions to make this happen. It’s important to move the conversation away from how we think a customer should be running their business and aiming toward understanding the customer to offer them ways to improve. For Matthew, it’s about co-creating solutions together with the customer. You won’t want to miss this podcast!

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HOW TO CEOBy Murray Newlands

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