In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt explore the essential questions CEOs should be asking their digital teams to drive business success. They discuss the importance of aligning digital strategies with overall business goals, the role of SEO in reducing costs and increasing efficiency, and why traffic alone doesn’t equate to revenue.

The conversation highlights key performance indicators (KPIs) that CEOs need to understand, the impact of search on cross-functional collaboration, and how leadership can foster a results-driven digital marketing approach.

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Hosts: Bill Hunt and Bill Scully

Bill Hunt's article 'Beyond Marketing: The Startup CEO’s Guide to Making SEO Everyone’s KPI'https://www.back-azimuth.com/beyond-marketing-the-startup-ceos-guide-to-making-seo-everyones-kpi/

Full show notes: ⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-23-what-ceos-should-be-asking-their-digital-teams/

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