Today we're talking to Liz Plosser, the Editor in Chief of Women’s Health. Liz is one of the fitness industry’s head honchos when it comes to content, but journalism definitely wasn’t the first place her career started out. And ending up at the top of Women’s Health’s content was far from an overnight success story. Today, Liz and David Thomas Tao discuss careers in health and fitness journalism, along with how content is marketed to women — and how that has changed dramatically over the last few decades.