In this episode of ISO for Growth, we have the pleasure of interviewing a successful business owner who has achieved ISO 9001 certification for four years now. We discuss what it really takes to get certified and what it really changes for your business.We discuss topics such as what the business looked like before certification, what the pain points were that made the way they were doing things unsustainable, what the catalyst was that said “you know what? We need ISO,” and what the process was like compared to what they were expecting. We also discuss the most difficult thing that everyone tends to forget to talk about: getting the team to buy in so that it’s not just “new way” but “just the way we do things.”And finally, what the most surprising thing they learned internally that they didn’t expect would happen as well as what growth opportunities were now available to them as a result of having achieved certification.