As a CIO, communication is a key part of your job as you try to share the importance of information technology. 

You really need people to pay attention to what you are telling them to do.  However, in this day and age it all too often seems as though the  people that you are talking to are not hearing you. Studies that have  been done have revealed that the people that we are talking to are  tuning out our conversations about 30% of the time. 

How can the person with the CIO job get people to listen to them?