Kyle York, Chief Strategy Officer at Dyn, sits down with us to talk about how he led Dyn's marketing and sales efforts to millions of dollars in revenue, hundreds of employees, and a $38 million Series A round of funding. We'll also talk about some of the benefits of building a tech company in New Hampshire, and what college parties can teach you about marketing and sales. 
 
If you like this episode and are listening on iTunes, make sure you subscribe for weekly updates! 
 
Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

What College Parties Can Teach You About Marketing

OPT-IN! is a show that digs into the marketing and sales strategies used by the world's fastest growing companies. Each week, host Dan Pratt sits down with marketing and sales influencers from across the globe to uncover actionable strategies marketers everywhere can use to make their businesses more successful. If you're listening to this on iTunes, make sure to subscribe for weekly updates!

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Today we’re sitting down with Andy Paul to talk about the secrets to hiring the best salespeople to take your business to the next level.  We’ll talk about what a good first sales hire looks like for most companies, the best questions to ask a potential sales hire in an interview, and the resources you can use to make hiring a salesperson easy. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Listen First - The Art of Hiring the Best Sales People Possible

Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it takes to make yourself interesting to an audience, and some live video pioneers you should be taking notes from. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

All Aboard the Live Video Hype Train

Today we’re sitting down with Nick Raithel  to talk about something I struggle with Every. Single. Day. Time management.  We’ll talk about the secrets to managing your time effectively, what tools you should be leveraging to make time management easier, and why browsing YouTube clips of kittens may actually be a good thing to do during your work day. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

Are Kitten YouTube Videos the Secret to Time Management?

Dave Balter, founding
CEO of companies like BzzAgent and Smarterer, sits down with us to
talk about what marketers need to do when their market changes
quickly.
We’ll also chat about
the value of word of mouth marketing in 2016, why top 5 lists are
important, and what it’s like to manage a team that grows to over a
hundred employees in just a couple of years.
If you like this episode and are listening on iTunes,
make sure to subscribe for weekly updates!
Big thanks to the team at AdHawk for making this
possible. AdHawk is the digital advertising assistant you've always
wanted. Learn more at www.tryadhawk.com 

What to Do When Your Market Changes Quickly

Max Ade, Team Lead on Google's Mobile App User
Acquisition team, sits down with us to talk about the
secrets to mastering your mobile app advertising.
We’ll chat about when
businesses should start thinking about building a mobile app to
increase customer engagement, the tools that are vital to measuring
app performance, and common mistakes to avoid when you're
advertising your mobile app for the first time.
If you like this episode and are listening on iTunes,
make sure to subscribe for weekly updates!
Big thanks to the team at AdHawk for making this
possible. AdHawk is the digital advertising assistant you've always
wanted. Learn more at www.tryadhawk.com 

What College Parties Can Teach You About Marketing

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