He was a professor studying moral psychology and what makes things wrong..when a student asked him a question that he couldn’t answer…”What makes something funny?”

Since then he has shifted his career and research and now even does stand up comedy. Find out today why Dr. Peter McGraw teaches business leaders why THINKING funny and the willingness to break rules will help you SUCCEED.

Dr. Peter McGraw is a behavioral economist and global expert in the scientific study of humor. He directs The Humor Research Lab (HuRL), hosts the podcast I’M NOT JOKING, is the co-author of The Humor Code: A Global Search for What Makes Things Funny, and is the author of the recent book Shtick to Business: What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. He’s a sought-after speaker and professor who teaches MBA courses for the University of Colorado Boulder, University of California San Diego, and London Business School. 

Connect with Dr. McGraw:  https://www.petermcgraw.org/

QUESTIONS ASKED:

• What are the benefits of using humor?
• What’s the psychology behind the different types of humor?
• How can we find the courage to be more creative and be willing to be rejected?

 

FROM TODAY’s EPISODE:

• Why we shouldn’t try to BE funny but THINK funny
• What reversal teaches us about comedy and marketing
• Why Jerry Seinfeld's daily rituals made him the richest comic
• The importance of opening yourself up to experience

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