Most of the podcast gurus (I’m not one of them!) will tell you that if you want to have a successful podcast, you should just start. Just get yourself a mic and start recording.

It sounds so simple and to be honest, this kind of terrible advice is exactly why so many podcasts end up podfading.

One of the most basic frameworks for selling anything is:

Create an offer

Drive traffic to the offer

Rinse and repeat

When you just jump in and start creating a podcast without figuring out who you serve and how you