February 05, 2020

What constitutes a partnership? A discussion with Lucas from Gorgias.com

23 minutes

Lucas serial entrepreneur and eCommerce veteran who is now handling strategic partnerships at Gorgias.com - If you’re not familiar with Gorgias, it’s the multi-channel help desk for eCommerce which has been growing at astounding rates do in part to their focus on strategic partnerships early on.

In this episode, I wanted to speak to Lucas about these key aspects of his role:

Discovering what your partners really want

What it takes to sell into an influencer’s stack

What a true partnership looks like

How to identify who your actual partners are

Hear about a strategy Lucas uses to break into the key partner accounts he is after

How you balance pure media buy relationships with strategic MDF partnerships

How to focus on your top performing partners

Maintain the steering wheel so to speak in the partnership

Links:

https://www.gorgias.com/partner-program

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