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In this episode we interview Kaitlin Waite, Director of Global Partner Marketing at Expel.

What you'll learn in this episode:

• How to craft content partners actually want to use—not just what marketing wants to give them
• Why personalized outreach often beats automated newsletters
• The two content formats partners request most—and why one is surprisingly underused
• How to build a feedback loop when you're short on tools or team size
• Tips for striking the right content cadence so you stay relevant without overwhelming
• Why sales enablement should guide your partner content strategy