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In this episode we interview Michele Morelli, Head of Marketing and Communications at Foursquare.

What you'll learn in this episode:

• How Foursquare evolved from a consumer app to a geospatial platform powering major brands.
• The three key content funnels every marketer should consider: net new, competitive switch, and upsell/cross-sell.
• Tactical strategies Michele uses to gather feedback directly from sales teams—including Slack channels, call listening, and creative one-on-ones.
• Why aligning content with go-to-market strategies unlocks real impact.
• How to personalize one piece of content across industries, sales stages, and buyer familiarity.
• Michele’s candid take on using AI for content customization—and where human oversight still reigns supreme.