Send us Fan Mail

In this episode, Caitlyn and Meredith wrap up a stretch of AI-focused conversations with a practical question every contractor needs to answer: what should you actually automate, and what should never leave a human's hands?

They share a simple framework for thinking about it (operational vs. relational moments), then walk through six things you should automate this week, five things to protect at all costs, and four gray zones where the answer lives somewhere in between. The episode closes with a four-question decision tool you can run any new task through when you're not sure which side of the line it belongs on.

If you're either nervous about automation or a little too eager to hand things over to AI, this one's for you.

In this episode:

• The two-bucket framework: operational vs. relational moments

• Six things to automate first (and why)

• Five moments that should always stay human

• The gray zones: follow-up, social media, review responses, and proposals

• A four-question decision tool for anything you're unsure about

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.