We think of finance as a science, not an art. But the truth is, when it comes to our personal finances, money is about so much more than numbers.

World-renowned financial wellness expert Manisha Thakor joins us to talk about how our emotions affect our financial decisions, what we can learn about behavior change from Weight Watchers, and what opportunities she sees for credit unions to leverage our emotional connection to money to build more authentic relationships with their members.

She also addresses this month's BIG question:

How can we use our emotional connection to money to empower credit unions to create happy members, financial resilience, and ethical business growth?