The Reluctant Retailer

What Crystal Balls and Rotting Fish have to do with Retail


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My name is Keith Lockwood and I have been working with the globe's leading national and multinational retailers for over thirty years.
Now I want to share the knowledge I have with the backbone of retail, the independent retailer.
Over the course of a year I will share each week one practical, actionable approach that the large multinationals use that can be applied to your shop for little to no financial outlay to help you thrive.

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The Reluctant RetailerBy Keith Lockwood