"Genuine trusting relationship is the new brand currency."  

Are you a brand manager who wants to know what consumers want from a brand today?

1. Different communications in traditional and digital  

2. Consistency  

3. three consistency according to McKinsey

Check Out the blog post here: https://www.foreignconnect.org/post/what-customer-want-from-brands-today

You can also see slideshow https://www.foreignconnect.org/socialmedia-marketing

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