As entrepreneurs look for funding for their next big idea, they might want to take a closer look at their CX strategy. Andrew Steele from venture capital firm Activant Capital joins this episode of TELUS International Studios to discuss exactly how VCs look at how companies approach their customer experience model. This comes at even greater importance today, as companies all over the world were recently forced to adapt when lockdown restrictions hit, and  investors and customers alike were able to see which companies were caught without a solid CX strategy.

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