Let’s start with a closer look at how dating apps operate. Most of them use a freemium model, meaning basic features are free but you have to pay for the juicy extras. With Tinder, for example, they offer tiered subscriptions—Tinder Plus, Gold, and Platinum, each unlocking more desirable perks to entice you to spend. Sounds appealing at first, right? But as it turns out, the real goal behind these monetization strategies is to keep you hooked, not necessarily to help you find lasting happiness.Speaking of being hooked, have you ever found yourself mindlessly swiping at your phone? You’re not alone! According to a recent study, a staggering 78% of frequent users check their apps more than 10 times a day. 

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