Of all the different methods that can be used to determine a retailers market share, which is the one that matters most. This Nanocast™ looks at a perceived and the actual method used to determine market share.

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Terminology

NMR = Nano and Micro Retailer - listen to this podcast to find out more about NMRs.

Merchandise Planner - Listen here to find out what merchandise planning is.

Book

The fundamentals of planning - a book on merchandise planning aimed at those wanting to understand what it is and how it fits into an organisation. Available to order on Amazon and in bookstores.