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What Developers Need to Know About Pro-Housing Advocacy with Courtney Porcella
This episode of Breaking New Ground explores the YIMBY movement.
Courtney Porcella shares how YIMBY Action empowers the local community to engage with planning decisions, push for zoning reforms, and work alongside developers—not against them. We get into the real-world barriers to new housing, from financing challenges to NIMBY resistance, and highlight success stories that prove collaboration works. Her career path, from PR to PropTech to housing advocacy, offers a unique perspective on why open dialogue and local partnerships are key to solving the housing crisis.
This conversation matters if you’re a housing developer who wants to navigate the politics of housing and actually get projects built.
Episode Highlights
Why grassroots power is the most important—and overlooked—tool in solving the housing shortage
How developers can work with pro-housing advocates to build trust and momentum
Real-world case studies showing how policy changes unlocked new housing supply
The listening skills every developer needs to win community support
Time-Stamped Show Highlights
⏱️ 00:00 – “Housing is still a local game.”
Courtney explains why local voices—not just national policy—drive housing outcomes.
⏱️ 05:02 – “We need you to keep building.”
How YIMBY Action partners with developers to counter anti-housing narratives.
⏱️ 07:48 – “You need the local community power.”
Why grassroots advocacy changes the conversation around development.
⏱️ 12:13 – Financing headwinds in today’s market.
Courtney shares how rising costs and interest rates are stalling projects.
⏱️ 15:59 – Success stories from the front lines.
Case studies where community support helped get projects approved.
⏱️ 21:10 – From real estate to PropTech to advocacy.
Courtney’s personal journey and what she’s learned across sectors.
⏱️ 25:43 – The art of listening to a community.
How developers can engage without alienating neighbors.
Show Notes + Links
🎧 Listen now on Spotify, Apple, or wherever you get your podcasts
🔗 YIMBY Action: yimbyaction.org
👤 Guest: Courtney Porcella, YIMBY Action
📱 Connect: Courtney on LinkedIn
View all episodes
By John Pugh and Rachel WaltersThis episode of Breaking New Ground explores the YIMBY movement.
Courtney Porcella shares how YIMBY Action empowers the local community to engage with planning decisions, push for zoning reforms, and work alongside developers—not against them. We get into the real-world barriers to new housing, from financing challenges to NIMBY resistance, and highlight success stories that prove collaboration works. Her career path, from PR to PropTech to housing advocacy, offers a unique perspective on why open dialogue and local partnerships are key to solving the housing crisis.
This conversation matters if you’re a housing developer who wants to navigate the politics of housing and actually get projects built.
Episode Highlights
Why grassroots power is the most important—and overlooked—tool in solving the housing shortage
How developers can work with pro-housing advocates to build trust and momentum
Real-world case studies showing how policy changes unlocked new housing supply
The listening skills every developer needs to win community support
Time-Stamped Show Highlights
⏱️ 00:00 – “Housing is still a local game.”
Courtney explains why local voices—not just national policy—drive housing outcomes.
⏱️ 05:02 – “We need you to keep building.”
How YIMBY Action partners with developers to counter anti-housing narratives.
⏱️ 07:48 – “You need the local community power.”
Why grassroots advocacy changes the conversation around development.
⏱️ 12:13 – Financing headwinds in today’s market.
Courtney shares how rising costs and interest rates are stalling projects.
⏱️ 15:59 – Success stories from the front lines.
Case studies where community support helped get projects approved.
⏱️ 21:10 – From real estate to PropTech to advocacy.
Courtney’s personal journey and what she’s learned across sectors.
⏱️ 25:43 – The art of listening to a community.
How developers can engage without alienating neighbors.
Show Notes + Links
🎧 Listen now on Spotify, Apple, or wherever you get your podcasts
🔗 YIMBY Action: yimbyaction.org
👤 Guest: Courtney Porcella, YIMBY Action
📱 Connect: Courtney on LinkedIn