Welcome to our first episode of In Tune with Asia! Today we will talk about Coffee Trends in Taiwan. It’s a small island, but it also happens to have one of the highest concentrations of cafes in the world. The market is dominated especially by convenience stores like 7/11 and the sector is growing rapidly, at about 20% per year. Among young people it has become a lifestyle, driven by the emergence of a coffee and barista culture and by social media.

To find out more about this we spoke to Weilun Tsao. Weilun is the Managing Director and Head of Country Management Taiwan for DKSH, the world’s leading market entry and expansion company in Asia with over 11.5 bn CHF in annual sales. He has over a decade of experience in strategy, marketing and sales of products in Asia - including coffee machines, roasters and anything else needed to make coffee. Amongst his customers are some of the largest convenience stores & cafe chains, and DKSH has been an important part of the coffee history in Taiwan.