The simple answer is that they are both sensemakers, innovative and not frightened to try a new approach. We explore the marketing and communications approach of both Asda supermarket and Jaguar car manufacturer.

The simple answer is that they are both sensemakers, innovative and not frightened to try a new approach. We explore the marketing and communications approach of both Asda supermarket and Jaguar car manufacturer.

The simple answer is that they are both sensemakers, innovative and not frightened to try a new approach. We explore the marketing and communications approach of both Asda supermarket and Jaguar car manufacturer.

What do Asda and Jaguar have in common?

Bite Size Comms is a weekly podcast that will give you a perspective on an aspect of public relations and communications practice. Bite size as they are short opinion pieces on topical issues. The episodes are sometimes contentious, sometimes funny, and they all aim to provoke thought. Thanks for listening.

Business

Marketing

Bite Size Comms is a weekly podcast that will give you a perspective on an aspect of public relations and communications practice. Bite size as they are short opinion pieces on topical issues. The episodes are sometimes contentious, sometimes funny, and they all aim to provoke thought. Thanks for listening.

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What do Asda and Jaguar have in common?

What do Asda and Jaguar have in common?