Customer
Experience 3.0: High-Profit Strategies in the Age of Techno Service is John
Goodman new book and is my guest this week on the podcast. John has managed more
than 1,000 separate customer service studies, including the White House
sponsored evaluation of complaint handling practices in government and business
and studies of word of mouth and the bottom-line impact of consumer education
sponsored by Coca-Cola USA.He has taught service quality and service reengineering
courses at Wharton
Business School's
executive education program. He has
appeared on “Good Morning America”, the ABC Evening News, The Discovery Channel,
National Public Radio and as a panelist on the PBS show, “The Editors.”
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