Facebook just overhauled the algorithm, layout, search, and engagement tools — and that means big opportunity if you know how to adapt.

Let’s be honest: most of us treat Facebook like an obligation. We post there because we feel like we should. But Meta’s latest updates tell us one thing loud and clear: they want our attention back, and they’re betting big on visuals, immersive design, and search-driven discovery.

In this episode, I break down exactly what’s changing — and what you need to do right now to stay ahead of the curve as a business owner or content creator.

Key Takeaways:

• The 6 major Facebook changes you need to know about
• Why visual-first, mobile-friendly content is now essential
• How Facebook is turning search into discovery (finally!)
• Why comments, profiles, and marketplace are more important than ever
• How to stay relevant when users can now tell Facebook to “hide” your posts

Timestamps:

00:00 Introduction to Facebook's Major Updates

00:45 Why Facebook is Making These Changes

03:31 Visual and Feed Updates

05:18 Navigation and Search Enhancements

08:09 Algorithm and Comment Section Improvements

10:26 Summary and Strategic Takeaways

11:57 Conclusion and Final Thoughts

This is your cue to stop autoposting and start optimizing. Look at your Facebook strategy with fresh eyes — visuals, conversations, and community are your leverage points.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

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Facebook: https://www.facebook.com/groups/marketingtrendsnow/

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