H2ORadio

What Do Latinos Really Care About? Mi Tierra


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It’s election season and the news is full of headlines about the issues most on the minds of voters. And for candidates trying to woo Latino voters, there’s nothing more important than immigration, right? Wrong.
Poll after poll shows Latinos are more concerned about the effects of climate change than voters overall and that reducing smog and air pollution, conserving water, and protecting waterways and clean drinking water, scored higher than immigration reform.
Why? First of all, Latinos, like everyone, are complex and not single-issue voters, contrary to myth and stereotype. And second, seeing is believing. They’re feeling the effects in their daily lives—sea level rise, extreme weather, severe drought, and heat waves. So, for that reason, protecting the environment has political consequences. In recent polls, an overwhelming majority of Latinos said they were somewhat to much more likely to support candidates who commit to protecting the environment.
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