It can often be a mystery; how do you even find luxury customers? Before asking that question. The more important question is, what do luxury customers want before buying?

You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are different from the average customer, and if you neglect to speak their buying language, you'll struggle to communicate that your products are designed for them clearly.

Let's get into the details of what motivates luxury consumers, HENRY's, etc., to buy higher priced goods.

Show Notes
View the full show notes here ⇠

Have a topic you'd like me to cover? Text in your choice. 🥂

About
I'm Karen from The May Creative—a luxury brand strategy consultancy for high-end creative service providers. Through this podcast, I guide founders toward strategic clarity, elevated positioning, and the confidence to build brands that endure.

Ready for clarity?
Download the complimentary Quiet Luxury Brand Clarity Guide—a focused reflection tool to help you uncover brand misalignment and recognize what true clarity looks and feels like.

Stay Connected
✨ Subscribe to the newsletter
✨ Connect on Instagram

Cheers,
Karen 🥂