In this voice note, I’m sharing why becoming known for something.. not just being good at what you do is one of the most powerful things you can do for your brand. I walk you through a real client example (shoutout to Te Hāpori Ora!) and break down how clarity around your thing can turn your brand from forgettable to magnetic. Here's the simple framework to help you find your own brand clarity and a tiny action to start becoming known for the right thing ,not by doing more, but by being clearer :

“I help [your people] go from [current struggle] to [desired outcome], using [your unique approach].”