There are riches in the niches...or so they say.

In this episode, I am looking a two definitions of and two approaches to niching in your business. Sounds thrilling, I know, but this has been one of my favorite solo-episodes to date. I feel there is a lot of talk about knowing your audience, being laser focused, yadda yadda - some of it has even come from me! Is it really all that important? Does it make sense for a small business owner?

An Invitation: Please send me an email and let me know what you are interested in hearing more about, what you'd like me to dig more deeply in to, if you have an idea or a question you need a sounding board for... [email protected] (3:36.5)

Steve Jobs: A 2x2 Grid Made All the Difference (4:49)

Seth Godin: A Minimum Viable Audience (8:12)

Niching & Growing: Is It Possible? (9:43)

Efficiency (11:16.5)

The Great Debate: Is Niching a Solid Business Choice? (13:16)

Big Niches, So Many Niches: What about the Multi Passionates? (15:24)

Plus!! I have started a Facebook group for those of us who want to connect more, learn more, and support each other as we grow our businesses. I'll go live with information I think you'll find helpful plus provide other helpful resources. Search Connections Coffee Confidence on Facebook or click the link --> https://www.facebook.com/groups/2684437078479085/?ref=group_header

Also Referenced:

• E14 An Elevator Pitch to Remember
• The Real Leadership Lessons of Steve Jobs, by Walter Isaacson, Harvard Business Review online
• The Minimum Viable Audience, by Seth Godin, Seths Blog online
• Angie Sebree, Real Estate Photography - Central AB

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This is Marketing by Seth Godin

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